Senior Performance Marketing Specialist (SEA)

Are CAC, CPL, LTV, RoAS, CRO part of your daily vocabulary?

If so, we are looking for a Performance Marketing Specialist (SEA) who can lead digital marketing campaigns from conceptualisation to execution at the highest quality for the Southeast Asia market. As a digital marketer on our growth and marketing team, you’ll be working closely with both international (HQ) and domestic (TH) team and channel specialists to drive customer acquisition and engagement. More importantly, you will be our champion to build our presence across SEA market. You will be stationed in Bangkok working collaboratively in flexible hybrid work arrangement.

The right candidate should have a sound understanding of digital marketing strategies which include (but are not limited to) acquisition funnels, conversion-focused paid acquisition, sales copywriting and content generation. More importantly, you should have an analytical mindset and a love for data-driven decision-making.

As Performance Marketing Specialist (SEA), you will be responsible for

• Lead digital marketing campaigns that achieve business goals from conceptualisation to execution at the highest quality.
• Work with channel-specific teams to manage and optimize existing campaigns on all acquisition channels (Google, Facebook, YouTube, Instagram, etc) and identify areas for growth
• Ad Campaign Optimization: Plan and execute customer acquisition strategies through demand generation and remarketing campaigns utilizing search, paid social, video, and mobile advertising.
• Funnel marketing: We think, live and breathe funnels. A strong drive towards CRO and audience building is part of the job.
• Impact measurement: Coordinate regular deep dives into the acquisition performance, build report models and analyze the performance of advertising campaigns.
• Paid Marketing Strategy: Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
• Stakeholder Management: The StoreHub Growth & Acquisition team works closely with Sales and Product to ensure business growth goals are met.
• Copywriting & a strong eye for creatives: Online advertising is all about creatives, hooks and emotional triggers. The right person for this role can apply marketing psychology to advertising campaigns, making sure advertising creatives resonate with our target audience.

What you will need:

• Experience in performance marketing / digital advertising / leading advertising or media buying functions. Developing and executing advertising strategies that deliver on key acquisition, engagement, and retention goals
• Experience driving engagement and conversion through targeting, creative, and testing at scale
• Excellent proficiency in the English & Thai language with a keen eye for grammatical errors and typos.
• Experience using basic CRM tools - Hubspot, Salesforce or an equivalent tool.
• Direct experience with:
  • Facebook advertising,
  • Adwords,
  • Acquisition funnels
  • Google Tag Manager
  • Google Analytics
• Landing page builders (Unbounce, Instapage, or an equivalent tool)
• Excellent data literacy. We work with a lot of tools and data - the ability to look at the right data points and synthesize them into actionables and key results is vital. Experience managing analytics tools & expertise in manipulating data sets (think: Excel). 
• Ability to write direct-response advertising copy for Facebook & Google
• Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally.
• Addicted to growth & perpetual learning
• Ability to navigate complex scenarios and to develop an incremental “crawl, walk, run” approach to addressing challenges

• Basic knowledge of databases and SQL.
• Functional knowledge of CSS/PHP/HTML/Javascript or any other responsive web framework
• Familiarity with Hubspot or other CRM tools
• Experience in retail, F&B, Ecommerce and/or SaaS products

• Our people - for real! Our culture is unlike anywhere else, as we model ourselves on a pro-sports team where all of your colleagues are extraordinary at what they do, constantly challenging you to improve yourself and your team. Expect to work with some of the smartest and most interesting StoreHubbers who are highly effective collaborators
• Culture of Candour. We embrace directness, hate bureaucracy, and move fast. If you’re tired of ‘corporate nonsense’ you’ll feel right at home
• Data availability. The biggest benefit of using a lot of tools is that we have a LOT of data and easy access to analytics. We are problem solvers at heart, and we strive to fix issues at their root cause. With a focus on facts and data, we make informed decisions and consider multiple perspectives to find the best solutions
• Embracing Feedback: Courage and Growth. At StoreHub, we highly value the courage to give and receive feedback as an integral part of personal and professional growth. We believe in correcting, teaching, and embracing new ideas fearlessly, holding ourselves and our teammates to high standards to achieve our full potential. Failure is not a setback but an opportunity to learn and grow, and we never shy away from pushing ourselves to be our best
• It’s the Impact that counts. We recognise that results are not tied to the number of hours put in to achieve them. There’s no reward for long hours with poor results and there’s no penalty for going home on time when you’re producing excellent work. Of course, to be great, most of us have to put in considerable effort, but hard work alone and long hours are not how we measure or talk about a person’s contribution. Instead, our model works best for people who highly value teammates who deliver consistent excellence
• CADCHI. Co-created values, a compass to achieve our mission: Communication, Authenticity, Discernment, Courage, Hunger, Impact

• Cutting edge tools. If something can be automated, we’ll make it happen. You will be introduced to over 20 different tools we use that support basic tasks, so that we can focus our minds on the kind of work that matters
• Team building activities to help you bond and collaborate with your teammates
• Reflection and feedback culture, with monthly one-on-ones with your coach to help you grow and receive in-depth individual feedback
• Career progression map to help you build your own path within your team, with both expert and coach tracks, as well as internal movement opportunities to other departments